About Corporate Modelling Services

Elevate Back-Office Operational Productivity with Award-Winning OPX.

Corporate Modelling Services (CMS) was founded in 2008 by Alex Allan & Graham Twaddle – experienced and successful innovators in the software space.  

From the genesis of CMS, the company mission has always been to create a practical solution for businesses to alleviate workload and procedural bottlenecks in their back-office, allowing for a perfect synergy between workforce resources and task allocation.   

Efficient management of resources, systems, and processes is key to business success. When you have complete control of your operations, you can remove service delivery bottlenecks, optimise employee performance and engagement, and create enhanced customer journeys and experiences. 

Experts in Solving Key Businesses Challenges

Our team has deep industry expertise in providing transformational software solutions.

Our team decided to leverage their extensive experience in business-focused entrepreneurial software development to create a cost-effective, user-friendly, and customisable platform that could help businesses revolutionise their operational productivity and increase capacity. 

The result is OPX: an award-winning digital platform that connects and simplifies all your back-office processes into one centralised Operational Insight control centre to supercharge workforce efficiency. 

Our Mission:

CMS are committed to developing intuitive software solutions that improve operational and workforce efficiency.

Streamline Operations

OPX seamlessly integrates your business services and communication channels into one centralised location. Tasks can be allocated, monitored, and updated in real-time, giving key business leaders full operational insight across service delivery teams.

Operational Productivity

Embrace Automation

With our cutting-edge AI-based solution, you can automate time-intensive and low-priority tasks and maximise your workforce productivity through the creation of skills-based workflows and smart distribution of high-priority tasks.

Increase Capacity

OPX removes the bottlenecks from your operations and identifies how to utilise existing latent capacity in your teams. This drives an almost immediate improvement in your bottom-line results and lays the foundations for continuous operational improvement and growth.

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Streamline Operations

OPX seamlessly integrates your business services and communication channels into one centralised location. Tasks can be allocated, monitored, and updated in real-time, giving key business leaders full operational insight across service delivery teams.

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Operational Productivity

Embrace Automation

With our cutting-edge AI-based solution, you can automate time-intensive and low-priority tasks and maximise your workforce productivity through the creation of skills-based workflows and smart distribution of high-priority tasks.

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Increase Capacity

OPX removes the bottlenecks from your operations and identifies how to utilise existing latent capacity in your teams. This drives an almost immediate improvement in your bottom-line results and lays the foundations for continuous operational improvement and growth.

Meet The CMS Management Team

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Elizabeth Gooch MBE

Chair

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Alex Allan

CEO

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Graham Twaddle

Chief Architect 

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James Ward

CFO

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James Spooner

Head of Service and Project Delivery

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Rob Fox

Sales Account Director

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Mahsa Poosti

Marketing Manager

Elizabeth Gooch MBE

Chair

Alex Allan

CEO

Graham Twaddle

Chief Architect 

James Ward

CFO

James Spooner

Head of Service and Project Delivery

Rob Fox

Sales Account Director

Mahsa Poosti

Marketing Manager

Join Our Team

As a rapidly growing team, we are always interested in hearing from people who want to contribute to our mission of creating best-in-class intelligent workforce optimisation software.  

Ready to supercharge your workforce?

Once our experts understand your business and workforce needs, we can have OPX up and running in as little as six weeks. 

Elizabeth Gooch MBE

Chair

Elizabeth is an award-winning tech entrepreneur and the pioneer of the back-office technology market – now valued at over $3 billion. She previously established EG Solutions PLC – a back-office workforce management company now used in over 50 countries worldwide. She sold the company to Verint in 2017. 

Since then, she has acted as an angel investor and advisor to tech startups, sharing her experience and expertise to help them grow and scale their businesses. 

Elizabeth has been highly awarded for her contributions to the technology industry. She was previously named one of The Telegraph’s ‘Most Disruptive Women’, a ‘Top 50 Women in Technology’, and the ‘Women of the Year – Outstanding Contribution to Technology’. She was awarded an MBE in the Queen’s Birthday Honours List in 2012. 

Elizabeth’s appointment at CMS marks a real milestone in our growth journey and speaks volumes about the ambitious goals we have set for the future. 

Alex Allan

CEO

With more than twenty years of experience in IT software and professional services, Alex is a world-renowned sales strategy expert.

He has delivered successful IT solutions across multiple sectors, including financial, health, education, government bodies, and commercial enterprises. He previously held the position of Sales Director at DataCAD LLC and Managing Director of the ISI Group. 

As CEO, Alex will steer CMS through our next exciting growth stages, including our plans to expand our operations overseas. 

Graham Twaddle

Chief Architect

Graham is an internationally renowned innovator of business process modelling and information technology, with an esteemed reputation across major consultancy enterprises.

Previously, he was a director of Sherwood International PLC and the architect behind process modelling and business rules systems in financial services and central government. 

With an extensive background in building successful software solutions both on premises and cloud, Graham utilised all his expertise, knowledge, and insights to found CMS in 2008. In doing so, he has created a platform that helps drive businesses  productivity and efficiencies and is continually innovating adding new customer benefits every release.

James Ward

CFO

As a chartered accountant James brings seasoned financial acumen and commercial SME expertise to his role as CFO at CMS. 

Outside of CMS he currently acts as a non-exec to a number of SMEs including guiding a number of tech companies to equity investment or exit.  As the founder of Whale Rock in 2004, James established a highly successful professional services group, which he sold to Capita plc in 2012. 

A seasoned strategist in both private and public markets, James has been instrumental in securing investment from Maven Capital Partners & the FSE Group, positioning CMS for transformational growth. 

James Spooner

Head of Service and Project Delivery

James Spooner is the Chief Operating Officer at CMS, having joined in 2018 as Service Delivery and Programme Manager for OPX.

With over twenty years of experience in IT infrastructure and applications delivery at a leading multinational systems integrator, he has successfully served enterprises of all sizes across both private and public sectors.

His extensive expertise drives CMS’s commitment to delivery excellence and outstanding customer satisfaction, ensuring innovative, efficient, and scalable workforce optimisation solutions for our clients.

Rob Fox

Sales Account Director

With over 20 years of experience in sales and customer management in the tech sector, our Sales Account Director is dedicated to empowering businesses to achieve their full potential.

A seasoned leader and former Board Member, Rob combines strategic insight with cutting-edge technology to drive truly transformative growth. Specialising in enterprise sales, solution selling, and operational transformation, he partners with organisations to enhance productivity, automate processes, and maximise workforce efficiency. 

At Corporate Modelling Services, Rob empowers organisations to unlock new levels of success while inspiring them to embrace a future defined by operational excellence and visionary leadership on a global scale.

Mahsa Poosti

Marketing Manager

Mahsa brings extensive experience and creative flair to lead CMS’s brand and marketing strategy. As a passionate full-stack marketer with years of industry expertise, she excels at crafting impactful messages that guide our stakeholders toward commercial success. With a proven track record in fintech and software marketing, she skillfully showcases the benefits of OPX, driving successful implementation and optimisation for our clients. 

Moving forward, Mahsa is committed to advancing our brand activity, targeted campaign management, content marketing, and events, creating compelling stories that capture the pioneering spirit of CMS and drive growth. Empowering success and continually inspiring innovation.